South Korean shipping company Hyundai Merchant Marine (HMM) announced today the launch of its new Corporate Identity, in a bid to reflect its vision and ambition for the future.
The new CI features a pride of Korea’s national flagship carrier, as well as an intuitive grasp of shipping business, the company said.
"It is memorable and meaningful for HMM to introduce its new CI today, which is expected to elevate the brand equity and value of the company. Based on the strong dedication and willpower that all employees have demonstrated, HMM will make a fresh resolution to become a global top-rated carrier in 2022,"
...stressed HMM CEO Jae-hoon Bae.
Last October, HMM had presented its target of expanding fleet capacity to 1 million TEU and posting USD 10 billion in annual revenue by 2022.
Mr. Bae was appointed President and CEO in March 2019.